VAAY

Branding • Graphic Design • Packaging DESIGN • Art direction

Brand identity and packaging design for VAAY, new brand in the Germany's cannabis market. Be it for the sport gel, the vape pen, the different mouth sprays or bath accessories, every VAAY CBD product has its own identity based on the four-letter-words, that poetically conveys the effect of it.

my role
Graphic Designer
client
Sanity Group, VAAY
Timeframe
2020
The “FOUR LTTR WORD” brand identity and packaging design for VAAY.

It's tough to advertise in Germany's emerging cannabis products market; concrete promises about efficacy are forbidden. This constraint drove our strategy behind the new brand VAAY, for which we developed a four-letter-word system that poetically conveys the effect of each CBD product, entirely legally.

Each VAAY-branded product got an identity of its own, based on four-letter-word poems that lyrically and playfully dramatize their effects.


The code created also forms the basis for all further communication measures of the VAAY product range.

Photo by Batek Architekten

Photo by Batek Architekten
Agency:  Heimat Berlin
Products photography: VAAY
Year: 2020


VAAY

Branding • Graphic Design • Packaging DESIGN • Art direction

Brand identity and packaging design for VAAY, new brand in the Germany's cannabis market. Be it for the sport gel, the vape pen, the different mouth sprays or bath accessories, every VAAY CBD product has its own identity based on the four-letter-words, that poetically conveys the effect of it.

my role
Graphic Designer
client
Sanity Group, VAAY
Timeframe
2020

The “FOUR LTTR WORD” brand identity and packaging design for VAAY.

It's tough to advertise in Germany's emerging cannabis products market; concrete promises about efficacy are forbidden. This constraint drove our strategy behind the new brand VAAY, for which we developed a four-letter-word system that poetically conveys the effect of each CBD product, entirely legally.

Each VAAY-branded product got an identity of its own, based on four-letter-word poems that lyrically and playfully dramatize their effects.


The code created also forms the basis for all further communication measures of the VAAY product range.

Photo by Batek Architekten

Photo by Batek Architekten
Agency:  Heimat Berlin
Products photography: VAAY
Year: 2020